PhotoChannel Networks Inc. ("PhotoChannel") was incorporated in British Columbia on December 1, 1995 as InMedia Presentations Inc. On July 9, 1999, InMedia changed its name to PhotoChannel Networks Inc. On July 3, 2007 PhotoChannel acquired Pixology, a UK online photo provider and started DBA PNI Digital Media - Incorporating PhotoChannel and Pixology. PNI is headquartered in Vancouver, BC Canada with offices in Guildford, Surrey; and, Southampton, Hampshire in the UK.

PhotoChannel currently employs 80 people.

The PNI Digital Media Platform is designed to easily acquire content, create content transactions and distribute the content for production. Put in simple form The PNI Digital Media Platform allows the client to: Acquire, Transact, Distribute, and Produce.

PNI Digital Media Platform was built to deliver a customizable and extensible solution to deliver retailers what they want, when they want it. The PNI Digital Media Platform is built on the .NET framework and uses flexible Web services extensions so as it can be deployed in any number of configurations and scenarios and integrate to almost any environment.

Besides delivering a great consumer experience for retailers, the PNI Digital Media Platform is also designed to be the enterprise's window into the heart of the production system by monitoring, reporting and ensuring availability. With the PNI Lab Centre Control dashboard, retail management has complete visibility into their operation and can make better informed decisions as to equipment, location and employee performance.

The PNI Connected Kiosk is an integral part of the PNI Digital Media Platform. The kiosk software is a white label solution that allows the retailer to deliver a unique print and merchandise experience via a self service offering, whilst utilizing existing in store technologies and hardware platforms. The PNI Connected Kiosk enables the retailer to implement a look and feel that not only maintains their brand but also provides a consistent offering whether a customer is buying in-store or online.

PNI Digital Media offers a wide range of products and solutions designed to deliver a fully integrated digital lifestyle experience to the retailer’s customer base while creating new online transaction opportunities. These include; online digital photo solutions for major retailers, mobility providers and content providers. PNI Digital Media's private label digital music store enables retailers to sell CD’s and offer music downloads without any inventory costs. PNI Digital Media delivers mobile content offerings outside of its direct photo roots by effectively merchandising mobile content outside the clutter of the carrier influenced arena. PNI Digital Media offers content owners a new channel to sell their products and retailers an opportunity to gain incremental revenue from their captive online customers.